These days, succeeding in a content-saturated marketplace can feel like shouting “Pick me!” in a sea of billions. It’s no longer enough to provide top-notch services and expertly written content, and even the best agencies are relying on strategic partnerships to succeed.

Such was the case with GR0, an SEO marketing agency based in Los Angeles. Though they’re widely recognized for their industry-leading services and their reputation for working for some of the highest-profile names on the West Coast, the team at GR0 couldn’t achieve their goals alone. They needed a partner that was capable of meeting their robust content needs and helping them take their operations to the next level.

This is the story of how they found that partner in Presscart.

GR0’s Mission and Challenge

GR0 was created as a champion for the underdog. Its founders, Kevin Miller and Jon Zacharias, believe that small brands should be able to make big impressions, even though their industries may be dominated by industry giants. Their mission, therefore, became to give the underdog a winning advantage through the power of storytelling and data-driving performance marketing.

But as GR0 helped more and more brands break through the noise, its founders faced various challenges. Namely, they found it difficult to scale their link-building and content-creation efforts — both key components of SEO — and meet the growing needs of their diverse client base.

The challenge: finding a partner that could seamlessly integrate with their existing services and deliver high-quality media placements and backlinks.

The Partnership with Presscart

The team at GR0 quickly identified Presscart as the partner that could help them meet their goals and enhance their strategy. As a full-service and white-label solution, Presscart was able to work as a natural extension of GR0’s existing team and provide services that were tailored to each client’s needs.

This partnership unfolded in four key areas:

Brand-Centric Content Creation

Presscart crafted engaging, full-length articles that deeply resonated with each client’s unique brand voice. These were not generic, surface-level fluff pieces — they were comprehensive yet interesting deep dives based on client interviews, competitor analysis, and product research. As a result, the content could both flag search engines down as high-quality content and build consumer trust in the brand.

Strategic Media Placements

Central to GR0’s strategy, Presscart meticulously selected authoritative domains where each article would be published, ensuring that each source was diverse and appeared natural to search engines. By publishing on high-visibility platforms ranging from USA Today to Life & Style, Presscart was able to successfully amplify the online presence of GR0’s clients.

SEO Expertise

Collaborating closely with GR0’s team, Presscart implemented proven SEO techniques into each article, including carefully choosing high-volume, intent-based keywords. This strategy ranked content highly in search engine results pages and increased organic traffic for GR0’s clients dramatically.

Thoughtful Link-Building Strategies

Presscart also identified high-leverage opportunities to acquire diverse, clean, and meaningful backlinks. While many agencies will attempt to flood search engines with low-quality and irrelevant backlinks, Presscart’s strategic approach ensured that these links were both high-quality and contextually relevant, which was crucial to increasing each client’s ranking and visibility in search.

The Impact and Results of GR0’s Partnership with Presscart

By partnering with Presscart, GR0 was able to publish thousands of articles across various high-profile publications, each one authentically representing each client’s unique voice and contributing to a rich, diverse backlink strategy.

The results of this partnership speak for themselves:

• 10x Increase in Impressions: By expanding reach through strategic media placements, more potential customers were exposed to GR0’s clients.

• 3x Increase in Clicks: Thanks to compelling and optimized content, Presscart encouraged higher engagement and conversions.

• 5x Increase in Revenue from Blogs: By providing valuable information and establishing authority, Presscart’s content successfully and reliably guided readers through the sales funnel.

• Improved Brand Recognition and Top-of-Funnel Growth: Consistent, high-quality content helped to build brand awareness and generate more leads.

• Strengthened Authority and Credibility: Presscart’s combination of rich on-page SEO and a strong backlink strategy directly translated to better authority and credibility — elements that search engines prioritize.

• Higher Search Engine Rankings: Thanks to this strong foundation of improved authority and credibility, GR0’s clients consistently saw higher search engine rankings.

GR0’s leadership is confident they made the right choice when partnering with Presscart. Kevin Miller, founder, noted: “Our white-label partnership with Presscart has significantly enhanced our service offerings. Their expertise in securing high-quality placements and creating optimized content has allowed us to deliver exceptional results for our clients. We’ve seen remarkable improvements in rankings, traffic, and ultimately ROI across our client base.”

Amplifying Success Through a Strategic Partnership

While content marketing is getting harder to succeed at alone, prudent agencies are turning toward strategic partnerships in order to scale seamlessly. Leading agencies like GR0 know that the right partner can take a strong business strategy and multiply its effects dramatically, and by leveraging Presscart’s strengths in content creation, SEO expertise, and strategic media placements, GR0 was able to achieve its goals and deliver exceptional results for the brands it serves.

As a result, not only has the team at Presscart elevated GR0’s services, but they’ve made a tangible difference in the success of its clients.