A U.S. visa is often coveted by entrepreneurial foreigners as a ticket to achieving the American dream. It’s the chance to find new opportunities, turn ambition into reality, and build a life that might have once seemed out of reach. But this journey comes with its own set of challenges, even for those with extraordinary abilities who have much to offer in the way of industry and innovation. 

One of the biggest hurdles for these aspiring entrepreneurs is the task of proving their attractive qualifications and skills. Without internationally recognized awards like Nobel prizes, this is a subjective area that’s incredibly difficult to substantiate and prove. To this end, many applicants rely on authoritative media coverage that establishes them as industry thought leaders. But achieving this media placement is a challenge in and of itself, and it inadvertently serves as a roadblock that puts visa applicants’ dreams on hold.

Deel, a global payroll and HR platform, offers an in-house team of immigration experts to help their clients with the visa process, from visa sponsorship to onboarding. But Deel needed a seasoned partner to tackle this media challenge for their visa applicants — and that’s where Presscart stepped in. With expertise in content creation and media placement, Presscart teamed up with Deel to help tell these applicants’ success stories. 

Working closely with each individual, Presscart shaped compelling narratives, strategically placed them in key media outlets, and provided unwavering support every step of the way. This helped Deel’s clients finally break through the rigid visa process and seize the opportunities they had worked so hard for.

Borderless Team Building with Deel 

Deel is a global payroll and compliance platform that makes it easier for businesses to hire and manage remote teams across more than 150 countries. By handling complex tasks like payroll, taxes, and compliance, Deel allows companies to stay focused on their core work while meeting local labor requirements. Its software helps manage contracts, process payments, and administer benefits, allowing businesses to oversee their global workforce without getting swamped in administrative quagmires.

Deel is also a key player when it comes to helping visa applicants immigrate to the U.S. It offers visa support in 20+ countries, allowing employees to relocate easily. Its in-house immigration team has a wealth of experience handling large volumes of complex cases, which means candidates can navigate the process with confidence and minimal stress. 

These services are particularly crucial for entrepreneurs who are pursuing the following visas:

• EB1A: This visa is for individuals with extraordinary abilities in fields like science, art, education, business, or athletics. 

• O-1A: Similar to the EB1A, the O-1A visa is for individuals with extraordinary abilities but has a broader application across different fields, like entertainment or technology. 

• EB2 NIW (National Interest Waiver): This visa is for those with advanced degrees or exceptional abilities who can show that their work is in the national interest of the U.S.

To reinforce their immigration services, Deel acquired Legalpad, a company known for streamlining the complex work visa process and making it 66% faster for U.S. businesses to hire international talent. This acquisition was a big win for Deel, strengthening its ability to help clients work through the complex U.S. immigration system. With this added muscle, Deel became even more effective at building borderless teams.

After bringing Legalpad into the fold, Deel had a pipeline full of talented candidates ready for visa applications. But a problem soon became glaringly evident: many of these candidates didn’t have the media coverage needed to stand out in the highly competitive visa process. Without this visibility, it would be an uphill battle to convince immigration officials of these applicants’ extraordinary abilities.

The mission was clear: Deel needed a partner who could help these candidates secure the media attention they needed, making sure they met the stringent requirements of their applications.

That partner would be Presscart.

Presscart’s Winning Formula: Stories, Strategy, and Support

Presscart specializes in content creation and media placement, helping businesses and individuals get the visibility they need in crowded markets. Combining AI tools with the expertise of human writers, SEO strategists, and PR professionals, Presscart understands what makes content newsworthy and how to build stories that resonate with readers. With a track record of publishing over 10,000 articles in outlets like USA Today and Forbes, Presscart knows how to get content noticed.

This is crucial for visa candidates who not only need high-quality content but must get their stories in front of the right eyes. That’s why Presscart spreads content across top media outlets where they’ll have the most impact. Plus, Presscart’s on-demand service allows visa candidates to get PR and content support exactly when they need it, so they don’t have to delay an already lengthy application process.

How Presscart Helped Deel 

Presscart worked closely with each of Deel’s clients to understand their unique stories and achievements. This personalized approach meant that the content was not only compelling but also aligned with the specific requirements of their visa applications.

By tailoring each narrative for the eyes of immigration officials and developing rich content that told stories of innovation of excellence, Presscart emphasized the extraordinary abilities of each candidate and helped thoroughly strengthen their applications. Startup founders who brought AI technology to new industries, doctors who have dedicated their careers to treating underserved communities, BIPOC industry experts who are changing the future of cryptocurrency and global finance — these are just a few of the trailblazers whose impressive stories Presscart helped tell.  

With access to over 400 publications and some of the biggest names in media, Presscart made sure each client’s story was featured in influential and relevant publications — this was crucial for meeting the mass media component of the visa applications. 

For example, one Deel client grew up in a small town in India and followed his passion for software engineering and entrepreneurship, ultimately creating a successful startup that uses AI to make e-commerce more relevant and accessible to shoppers. Instead of just focusing on the startup, Presscart told his story in a way that highlighted both his roots and the global impact of his innovations. 

What’s more, Presscart didn’t just create content for Deel’s visa clients and walk away. They managed the entire process from start to finish, including developing content, securing media placements, and providing ongoing support. 

Deel’s collaboration with Presscart delivered clear results: “With Presscart’s help, we’ve written and placed numerous articles that were crucial for our clients’ visa applications,” a spokesperson for Deel says. 

Thanks to Presscart, countless visa applicants were able to successfully navigate the visa process and earn a slice of the American dream.

Sealing the Deel on Visa Success with Presscart 

Presscart’s expertise isn’t just limited to Deel. With thousands of successful media placements, they’ve helped many businesses and individuals secure the visibility they need to succeed.

Facing a similar challenge? Presscart is ready to tell your story. Learn more at Presscart, and follow along on Linkedin.