Few people have the time to manually manage every step of the content creation workflow anymore. And with audiences expecting regular updates, algorithms constantly demanding fresh content, and an ever-growing number of digital platforms, it can seem impossible to keep up.

That’s why many content strategists are turning to AI — not in an effort to replace creativity, but instead to cut down on manual tasks, spark fresh ideas, and free up time for producing high-quality content. 

Here's how.

Modernizing the Creative Process with Artificial Intelligence

As you know, creating content is only half the battle. The other half lies in planning: Figuring out what to post, when to post it, and who to target with it can feel overwhelming, to say the least. But artificial intelligence can go a long way toward simplifying these tasks. 

For example, AI-powered SEO tools like HubSpot can help you analyze your audience to learn more about its demographics and interests, while large-language models (LLMs) like ChatGPT can take this data and help you come up with ideas that effectively target your readers. 

When it comes to content creation, AI is increasingly being used to draft short- and long-form content, from social media posts and email marketing to blog articles and even entire books. And while it might seem like using artificial intelligence to create your content is the right move, we suggest caution. AI content is getting worse (not that it was ever that great to begin with), and it will take a fair amount of development before AI output rises anywhere close to the level of a skilled human writer. 

However, what it can excel at is helping you create outlines with a logical flow — especially if you feed the chatbot plenty of supplementary material in addition to your personal insights. Artificial intelligence can also be helpful for turning your old content into new content. For example, LLMs can repurpose old blog posts into social media snippets or email campaigns, saving time by making the most of what you’ve already created.

Finally, after drafting is complete, AI tools like Surfer SEO can help you refine and optimize your content for search by suggesting keywords, studying what competitors are doing, and offering tips to boost your search rankings.

As you can see, AI isn’t here to force the creative reins away from you — it’s here to take some of the busy work off your plate. That way, you get some breathing room to focus on what you do best: creating rich, high-impact content.

Making AI Your Content Partner

Artificial intelligence may not be the best writer, but it can help you approach content marketing in a more strategic way. By systemizing tasks like research, topic ideation, and planning, you get more time to focus on creativity — you get to handle the big picture while AI takes care of the grunt work. 

To learn more about systemizing your process with artificial intelligence, check out Presscart’s AI copilot.