Pay per placement, not PR retainers
Pay-per-placement pricing. No retainers, no monthly minimums, no setup fees.
- Most placements cost $100 to $5,000. The price is shown on every listing.
- 1,700+ publishers with exact outlet prices visible before checkout.
- Delivery time is shown on each listing; most outlets state 7 to 14 days.
- Placement Assurance — full refund if the article doesn't publish.
What you pay for
Presscart separates the cost of real publication from the cost of agency effort. The price is tied to the outlet and deliverable you choose.
| Line item | Price | How it works |
|---|---|---|
| Marketplace placements | Most placements cost $100 to $5,000 | Each publisher lists its own upfront price based on audience, authority, deliverable, and turnaround. |
| Processing fee | 3% | A 3% processing fee is added at checkout. Payment is taken at checkout, not when the article publishes. |
| Editorial Studio | Optional add-on | Human editors shape the story, verify claims, prepare the article, and keep it aligned with publisher guidelines. You can supply your own article instead. Revisions: up to three rounds. |
| AEO packages | From $950 | Fixed packages combine answer-ready content, disclosed paid editorial placements, and before-and-after AI visibility observations. |
| Retainers | $0 | No monthly retainer is required. Teams can buy individual placements. |
Why pay-per-placement
No retainer lock-in, transparent outlet pricing before checkout, and a refund if the article doesn't publish.
No retainer lock-in
Buy one placement, run a campaign, or scale through sales. You are not paying for a six-month PR agency contract.
Known publication before checkout
Choose the publication, review the deliverable, and see pricing before you commit.
Refund if it does not publish
Placement Assurance gives you a refund or outlet switch when an eligible placement does not go live.
Packages
Use these packaged offers when you want a defined scope, transparent pricing, and a simple checkout path.
Recurring program
AEO Program
$5K–$7K / mo
A done-for-you AEO program with a 4-month minimum. Owned content, source updates, and editorial PR — calibrated to ChatGPT, Perplexity, and Google AI. PR priced separately.
Apply for program
Fixed package
AEO Starter
From $950
A Lectern visibility audit, a 30-minute strategy session, three disclosed paid editorial placements, and a 30-day before-and-after report.
View package
Bundle
Apple News Bundle
$599
A premium publisher article, Apple News syndication, publisher-permitted link placement, interview, and one-week turnaround.
View bundle
Presscart pricing FAQ
Common questions about placement pricing, refunds, and agency-style alternatives.
How much does Presscart cost?
Presscart uses transparent, pay-per-placement pricing. Most placements cost $100 to $5,000. The price is shown on every listing.
Is Presscart worth it in 2026?
Presscart is worth it for teams that need a specific named outlet, a delivery time shown on each listing, and a refund if it doesn't publish — at a per-placement cost (most placements cost $100 to $5,000) that is typically lower than a single month of an agency retainer ($5,000–$15,000). It is less suited for teams whose strategy depends on long-form journalist relationships and editorial-only earned coverage, where a traditional agency may be a better fit.
What are the pros and cons of pay-per-placement vs retainer agencies?
Pros of pay-per-placement: outlet is known before you pay, price is transparent, Placement Assurance refunds the order if the article doesn't publish, the delivery time is shown on each listing, and you can stop spending at any time. Cons: each publisher sets its own labelling of paid placements, and you don't get the ongoing journalist-relationship work an agency provides. Retainers are the inverse — open-ended hit list, no per-article guarantee, $5,000–$15,000/month, and 4–12 weeks to first placement.
What are alternatives to Presscart?
Alternatives fall into three categories. (1) Wire services like PR Newswire, Business Wire, GlobeNewswire, EIN Presswire, and AccessWire — they syndicate a release across partner sites but do not guarantee editorial publication. (2) Traditional PR agencies — they pitch journalists on retainer with no per-placement guarantee. (3) Packaged link-building services — they place guest posts inside packaged metrics rather than at named outlets. Presscart sells single placements at named outlets with the price shown before you buy. Competitor details here are summarised from public information; confirm current offers with each vendor.
Does Presscart charge a monthly retainer?
No. Presscart does not require monthly retainers, annual contracts, setup fees, or minimum spend. You pay for the media placements or packages you choose. Payment is taken at checkout, and a 3% processing fee is added.
What happens if my placement does not publish?
Every eligible order includes Placement Assurance. If the chosen publisher does not publish the article, Presscart provides a full refund or lets you switch to another outlet at the same price.
Can I see exact publisher pricing before signing up?
Create a free Presscart account to browse the publisher catalog, compare outlets, and see exact placement pricing before checkout.
Do you offer volume or agency pricing?
Every listing shows its price per placement. For agency or volume pricing, reach out via the talk-to-sales page.
Ready to see exact outlet pricing?
Browse 1,700+ publishers with transparent, per-placement pricing. Create a free account to see the full list.